Social Responsibility

The Rise of The Matriarch

The City Logistics Team have delivered 30 000 educational booklets to strategic conservation project points in the first part of the Rise of the Matriarch journey in  Zimbabwe, Botswana, Namibia, Mpumalanga, Pongola, Gauteng and Durban.

The 12 women team are covering 9000km in 50 days through four countries with one mission: to raise awareness and funds for our wildlife.

The Rise of The Matriarch

This expedition has four specific pillars or focus:

  1. Human Wildlife Coexistence (Conflict ) Awareness
  2. Youth Conservation Education – 30 000 educational booklets to children in rural communities adjacent to these wildlife areas
  3. Women empowerment – inspiring young women in rural communities to engage in the conservation field
  4. Fundraising drive – Elephants AliveRESTEco-exist and Soft Foot Alliance are the conservation beneficiaries being supported

We wish the ladies safe travels as they continue their incredible journey.

The Rise of The Matriarch



The Rise of The Matriarch


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